Freethinking is one of South Africa’s leading strategic partners for Financial Services. Our ever-growing team of subject matter experts boasts one of the largest and diverse design contingents in Africa.
We believe in actualising change in a way that matters, and our team of consultants take an innovative approach to tailor solutions to complex business problems.
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FreeThinking would like to be seen as a thought-leading consultancy. They pride themselves in being not just a 'bums-in seats' operation, but a full strategic service.
FreeThinking expertise and IP lives primarily in the minds of its consultants. We wanted to change that. We wanted to provide a tangible set of tools to our clients that would set us apart from our competitors.
Our original brief was to create a set of Design Thinking canvases based on a need to help our consultants make better use of human-centric design tools and methods.
Our first step was to throw away that brief and ask: what "physical digital" things can we give our consulting colleagues to better empower them to make change in their clients' worlds.
Self-initiation
Talent acquisition
Company
Our original brief was to create a set of Design Thinking canvases based on a need to help our consultants make better use of human-centric design tools and methods.
Our first step was to throw away that brief and ask: what "physical digital" things can we give our consulting colleagues to better empower them to make change in their clients' worlds.
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Example 1: How might we help consultants learn and use design thinking techniques faster.
One of the many needs we established was a need for better understanding of early-stage design thinking activities - something that corporate clients often skip over in an effort to be efficient - to their detriment.
We created a range of canvases based on the works of The Neilson Norman Group, IDEO, Stanford's D.School and many more.
Example 2: How might we convince business leaders that User Testing is a necessity?
Argument structure:
• Establish that cognitive biases in human being make us poor forecasters of the actions of others.
• Discuss how biases seep into the work environment and perverse the ideation process.
• Give evidence for the argument that well considered iterative design which employs user testing is the best way to ensure product success.
• Show that the opinion expressed is that of the industry leaders.
• Give the audience a positive future vision to look forward to
• Provide simple, actionable next steps in the form of a minimum viable test outline.
