case study

The Para Template System

Background

Titan Digital is a fast-paced web solutions house that creates and manages the online presence of over 2000 clients in Australia.

Titan's clientele would typically buy a website, hosting, social media management, online advertising campaign and SEO package tailored to their business size.

Challenge

Frustrated by their ageing repertoire of web layouts and a pricing structure that called for speed to market, Titan sought to create a single template that would:

• Reduce design time
• Increase project speed
• Reduce rework in development and design

The Para template was one of 3 Templates I designed for Titan.

Have a look at the PDF linked below to see details on all 3. The rest of this case study is dedicated to Para.

Download Pitch

Simple, clear scalable navigation

Clear, quick contact information as standard.

Standardised truncation

Easy-to-use contact forms

Here are the final UI Assets.

The Para Template System was put into use in Late 2017. Here are some of the derived works.

Depending on the clients needs and budget, the template would be altered to suit. Larger clients would receive a heavily customised template where only a few parts of the standard template remain, while the smaller clients still received a simple, usable website with all the feature you'd expect from a professionally-build website.

All works below are also my work.

Titan Digital UK
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